Schenley Distributors, Inc.

By  James M. Lawniczak

[ ]         (NY)-NYC-SC-70.  1950, H, holed at top.  [small star on each side of the cent] Ask for Smooth// Sociable Schenley/ [very small letters from here to end of this side] Schenley Reserve Blended Whiskey, 86 Pr./ 65% Grain Neutral Spirits,/ Schenley Dist., Inc., N.Y.C.\\ KMANGB/ IBGL.  This is the first of a mini series of advertisements for Schenley Whiskey.  $5

[ ]         (NY)-NYC-SC-72.  1950D or 1951D, H, holed at top.  Same words as on the -70 but a different obverse die.  On this piece, the "I" in Sociable points down square to the middle of the second "E" in Schenley.  On the -70, the "I" points between the "L" and the "E."  $5 

[ ]         (NY)-NYC-SC-74.  1951 or 1951S, H, holed at top, grey plastic, cent shows through only on the reverse.  The writing on this plastic horseshoe piece is upside down compared to the usual aluminum horseshoe piece -- the round part of the horseshoe is at the top.  Schenley is on both the left and right side of the piece, with a wishbone pictured at the bottom.  In the center are the words: Drink to/ Good Luck/ with/ Schenley/ [small letters to the end of this side] Schenley Reserve Blended/ Whiskey 86 Pr. 65% Grain/ Neutral Spirits Schenley/ Dist., Inc. N.Y.C.\\ KMANGB/ IBGL.  $5

[ ]         NY-NYC-SC-76.  1952D, H, holed at top.  [small star on each side of the cent] today's Schenley// the best-tasting whiskey in ages!// [in very small letters at the bottom] Blended Whiskey 86 Proof [dot] 65% Grain Neutral Spirits/ Schenley Distributors, Inc., New York, N.Y.\\ KMANGB/ IBGL.  $5 

[ ]         NY-NYC-SC-78.  1953D, 1954D, 1954S or 1955D, H, holed at top.  Same words and same obverse dies as on the -76, but a different reverse die.  Here, the "I" is noticeably above the wishbone, right at the cent; on the -76, it is right at the wishbone.  Also, here The "B" of Bring is completely beyond the "D" of Good, while on the -76, the left side of the "B" is over the right side of the "D."  $5 

[ ]         NY-NYC-SC-80.  1957D, H, holed at top.  Schenley// Elegance/ [in small letters at the bottom]: Blended Whiskey 86 Proof 65% Grain Neutral Spirits/ Schenley Dist. Co./ New York, N.Y.\\ KMANGB/ IBGL.  Seems the scarcest of the Schenley series pieces.  $8

[ ]         (NY)-(NYC)-SC-82.  1924 or 1926S Peace Dollar, RD, bronze.  You Have Just Saved One Dollar// Schenley.  I believe that the above pieces are enough to attribute this maverick to NYC.  $80

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